1. Realness Over Hype<\/p>
We don\u2019t do fake. No fluff, no filters. Just honest design that reflects real lives and real people.<\/p>
2. Mental Strength Matters<\/p>
We stand with anyone facing mental health struggles. Our brand speaks openly about it \u2014 no shame, just strength.<\/p>
3. Purpose-Driven Style<\/p>
We believe what you wear should mean something. Our designs are rooted in culture, emotion, and lived experience.<\/p>
4. Quality with Conscience<\/p>
Ethically made. Responsibly sourced. Built to last \u2014 because caring about people and the planet matters.<\/p>
5. Bold Expression<\/p>
Whether it\u2019s a slogan or a subtle symbol, we champion individuality. Say it with your chest \u2014 or your tee.<\/p>
6. Community First<\/p>
We\u2019re here for the misfits, makers, grafters, and comeback kids. Blackpelican is more than a brand \u2014 it\u2019s a crew.<\/p>
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1. Realness Over Hype<\/p>
We don\u2019t do fake. No fluff, no filters. Just honest design that reflects real lives and real people.<\/p>
2. Mental Strength Matters<\/p>
We stand with anyone facing mental health struggles. Our brand speaks openly about it \u2014 no shame, just strength.<\/p>
3. Purpose-Driven Style<\/p>
We believe what you wear should mean something. Our designs are rooted in culture, emotion, and lived experience.<\/p>
4. Quality with Conscience<\/p>
Ethically made. Responsibly sourced. Built to last \u2014 because caring about people and the planet matters.<\/p>
5. Bold Expression<\/p>
Whether it\u2019s a slogan or a subtle symbol, we champion individuality. Say it with your chest \u2014 or your tee.<\/p>
6. Community First<\/p>
We\u2019re here for the misfits, makers, grafters, and comeback kids. Blackpelican is more than a brand \u2014 it\u2019s a crew.<\/p>
<\/p>"},"template":{"id":106349595,"value":"feature"}}},{"id":4331474,"type":"banner","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"type":{"id":104319667,"value":"slim"},"title":{"id":104319668,"value":"An interview with our founder"},"copy":{"id":104319669,"value":"INTERVIEW: Bob Redfern \u2013 The Man Behind Blackpelican Style should speak before you do. Step into a room with Bob Redfern, and it doesn\u2019t take long to realise \u2014 this bloke\u2019s got presence. Not because he\u2019s loud (though he can be), but because everything from the tilt of his glasses to the graphic tee on his back is saying something. Bob\u2019s the founder of Blackpelican Apparel, a brand that fuses street grit with soul, retro edge with modern heart. We sat down with him to talk about his love of fashion, design, and why wearing your truth matters. --- Q: Bob, let\u2019s start simple. Why clothes? Why now? Bob: I\u2019ve always loved clothes. As a kid, I didn\u2019t have much \u2014 but I noticed the power of a good jacket or a sharp pair of shoes. It\u2019s not about being flashy. It\u2019s about identity. When you walk into a room, your clothes say something before your mouth opens. I wanted to create pieces that said, \u201cYeah, I\u2019ve been through it \u2014 and I\u2019ve come out the other side.\u201d --- Q: Your style has a throwback feel \u2014 80s, a bit punk, a bit bold. What\u2019s the inspiration? Bob: The 80s was pure gold, mate. The fashion, the rebellion, the music, the colours \u2014 it was loud, expressive, and didn\u2019t apologise for itself. I channel a lot of that in the brand. Whether it\u2019s oversized prints, slogan tees, or subtle nods to pop culture, I love that era because it celebrated individuality. That\u2019s what Blackpelican is all about. --- Q: Your designs often mix fun with meaning. Is that intentional? Bob: Always. Life\u2019s heavy enough, innit? Mental health, pressure, expectations \u2014 it can all weigh you down. So I like to design with a bit of a wink. Something cheeky, something clever, something that makes people go, \u201cNice one.\u201d But underneath the humour, there\u2019s always a bit of truth. --- Q: Let\u2019s talk \u201cstyle\u201d \u2014 what does that word mean to you? Bob: It means ownership. Doesn\u2019t matter if you\u2019re wearing a ten-quid tee or a tailored suit \u2014 if it\u2019s you, it\u2019s gold. I\u2019m not interested in trends. I\u2019m interested in confidence. In wearing what makes you feel powerful, relaxed, real. I don\u2019t dress for Instagram. I dress for how I feel walking out my front door. --- Q: What\u2019s next for Blackpelican Apparel? Bob: More designs, more stories, and more gear that connects with people. I want to keep it raw, keep it grounded, but push the creativity. We\u2019ve got ideas mixing streetwear with fine art, nostalgia pieces, limited runs that make people feel like they\u2019ve got something proper rare. And maybe a few wildcard collaborations. Watch this space. --- Q: Final word for anyone discovering your brand? Bob: You don\u2019t need to fit in. You just need to stand solid. Blackpelican\u2019s here for the ones who\u2019ve taken knocks, owned their scars, and still show up with style. Welcome to the flock."},"titleColor":{"id":104319670,"value":"#{banner.title.color}"},"titleBackground":{"id":104319671,"value":"#{banner.title.background.color}"},"copyColor":{"id":104319672,"value":"#{banner.copy.color}"},"copyBackground":{"id":104319673,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":104319674,"value":"95%"},"textShadow":{"id":104319675,"value":"#{banner.text.shadow}"},"borderRadius":{"id":104319676,"value":"0px"},"buttonBorderRadius":{"id":104319677,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":104319678,"value":"#{button.primary.color}"},"buttonStyle":{"id":104319679,"value":"secondary"},"buttonSize":{"id":104319680,"value":"standard"},"overlayOpacity":{"id":104319681,"value":"0.15"},"overlayColourStart":{"id":104319682,"value":"#000000"},"overlayColourEnd":{"id":104319683,"value":"#000000"},"overlayDirection":{"id":104319684,"value":"90"},"image":{"id":104319685,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/h2gdvndzpqxh0loyrjeybux0tplr6wslii1tbceeqjmkrc0d.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"video":{"id":104319686,"value":null},"videoThumbnail":{"id":104319687,"value":null},"media":{"id":104319688,"value":"image"},"align":{"id":104319689,"value":"center"},"verticalAlignment":{"id":104319690,"value":"center"},"font":{"id":104319691,"value":"#{heading1.font}"},"actions":{"id":104319692,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"\\\/blog\\\/interview-bob-redfern-the-man-behind-blackpelican\\\/\"}]"},"padding":{"id":104319694,"value":"0"},"fullWidth":{"id":104319695,"value":"1"},"fullBackgroundColor":{"id":104319696,"value":"#{banner.fullBackground.color}"},"published":{"id":104319697,"value":"1"},"conditions":{"id":104319698,"value":"[]"},"template":{"id":104320517,"value":"banner"}}},{"id":4331475,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"padding":{"id":104319699,"value":"6"},"spacing":{"id":104319700,"value":"64px"},"font":{"id":104319701,"value":"#{newsletter.title.font}"},"title":{"id":104319702,"value":"Don't miss out."},"copy":{"id":104319703,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":104319704,"value":"0"},"backgroundColor":{"id":104319705,"value":"#0000"},"textColor":{"id":104319706,"value":"#{newsletter.text.color}"},"primaryActions":{"id":104319707,"value":"0"},"formBorderRadius":{"id":104319708,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":104319709,"value":"#{button.border.radius}"},"borderRadius":{"id":104319710,"value":"#{newsletter.border.radius}"},"mailingList":{"id":104319711,"value":62757},"template":{"id":104319712,"value":"newsletterSubscribe"},"fullWidth":{"id":104319713,"value":"0"},"fullBackgroundColor":{"id":104319714,"value":"#{newsletter.fullBackground.color}"},"published":{"id":104319715,"value":"1"},"conditions":{"id":104319716,"value":"[]"}}}],"properties":{"title":{"id":104319401,"value":"\"The Blackpelican Story\""},"isStorePage":{"id":104319402,"value":"1"},"ogImage":{"id":104319403,"value":"https:\/\/images.podos.io\/qyll6mzwdq6l4b3qojder3g5sqlkmaovmlj9rribd2ad2mdf.png.png?w=1200&h=auto"},"description":{"id":104320407,"value":"Meet the mind behind the movement. In this exclusive interview, Bob Redfern\u2014founder of Blackpelican Apparel\u2014opens up about his love for retro fashion, his design philosophy, and why personal style should always come with attitude"}},"labels":[],"published":1,"sitemap":1,"divisionId":394390,"edited":true}